East of Western
East of Western Los Angeles, CA
East of Western Los Angeles, CA

CASE STUDY

A fresh look for clean, handcrafted haircare on Shopify

Background

FEED YOUR SCALP

Under Luna

The redesign of Under Luna's website was crafted to spotlight their beautiful new packaging and produuct photography, creating a visual experience that reflects the care and craftsmanship behind their brand.

THE CHALLENGE

Elevating the experience

To improve the shopping experience, we streamlined the navigation and product pages, making it easy for users to explore and find what they need. With features like subscription options, product bundling, and personalized recommendations, we not only improved the purchasing flow but also encouraged repeat customers to subscribe.

THE RESULT

At the heart of the redesign was the storytelling of Under Luna's core philosohpy: non-toxic, handcrafted hair care.

By integrating their founder's story, ingredient transparency, and a focus on artisinal production, we created a site that deepens customer connection to the brand while driving sales.

"Working with East of Western for our website redesign was an absolute pleasure. From the front-end design to the back-end technical aspects, their team was innovative, equipped, and extremely kind. We're so happy with the results and would recommend them to a friend without hesitation."

Alexandra Gómez, Content + Partnerships Manager

Did we just become

Best friends?

Did we

just become

best friends?

Smiley
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Let's talk about it

Mailing

967 E. Colorodo Blvd. #61164

Pasadena, Ca 91116

Phone

323 741 0648

Say Hello

[email protected]

Get A Job!

[email protected]

budget
  • Less than $20,000
  • $20,000 - $40,000
  • $40,000 - $60,000
  • $60,000 - up
  • Let's Talk

MEET EOW

We're a small crew of creative badasses who love working with good people on smart projects.

  • Based in Southern California, East of Western is fueled by the punk spirit of its founders, Curtis and Neal. After touring with their own bands fate brought them together in the Southern California indie music scene. Bound by their shared love for music, they began collaborating on various website projects (in between tours) in early the 2000s.
    Drawing inspiration from their DIY roots, Curtis and Neal immediately started by challenging the status quo and building beautiful sites with fully custom content management solutions. And once, they joined forces with the agency Spice Girl, Beth, the team found their stride, creating branding and captivating websites for agencies, production companies, and consumer brands who love working with good people on smart projects.
    While our design expertise remains our signature strength, we also thrive on collaboration. We work seamlessly with others, offering design, development, and white-labeled services for fellow agencies. Our nimble team ensures we can swiftly respond to design challenges, delivering tailored solutions that exceed expectations.
    Punk runs deep in our blood, infusing every aspect of our work. It is the driving force that pushes us to innovate, constantly reinventing ourselves and our designs. We invite you to join forces with us, as we embark on a journey to create something that makes a lasting impact.